What do they do, what do they want to be Phone Number List presented with, where do they show engagement with your content, where do they drop out? And, how does their behavior differ from desktop traffic? Use these insights to effectively shape content that is created primarily Phone Number List with (the wishes and needs of) your mobile target group in mind. Your ultimate goal: to ensure that your visitors can achieve their intended tasks and goals more easily online. SEO: determine relevant keyword Phone Number List focus Respond to online market needs. Develop thematic keyword analyzes and prioritize relevant keyword opportunities.

Then, to start with, enrich your site structure Phone Number List and on-site content. Also, don't forget about your local SEO opportunities. In this way, you can link content as closely as possible to what smartphone users – demonstrably – want to find, in real-time , in different phases Phone Number List of their online customer journey . 51% of smartphone users have purchased from a company/brand other than the one they intended to, because the information provided was useful. – Source: Google Micro Moments Guide Copy: optimize your texts for smartphone users Now let's talk about the most Phone Number List important type of content on almost any site: textual content.

The connecting element of everything you Phone Number List have to say or show on your site is and remains text. How do you model that text in such a way that it appeals to your mobile target group and stays on your site longer? In addition to substantive relevance and the Phone Number List right tone, a lot comes down to writing style and structure. The great thing is: various advice that has always applied to effective web copy (think: persuasive online copywriting ) also applies to Phone Number List mobile-oriented copy. However, you have to do even better. Smartphone users usually have little patience.